‘Inside Out’ is an immersive mural in Edmonton, North London. The artwork pulls you in from the highstreet and leads you through the undercroft of a housing estate. 'Inside Out' was commissioned by Enfield Council as part of the Good Growth Fund. The artwork was inspired by engagement with local residents where we posted 1000 postcards through doors inviting residents to be part of the process. The engagement was facilitated through workshops with the 'Dream, Believe, Succeed' youth group led by Edmonton Community Partnership. We also worked closely with Fisher Cheng architects to integrate the artwork with public realm improvements.
The engagement was all about ‘Your Happy Place’ and we got a plethora of responses. The key themes that stood out was being in nature and home comforts. This artwork combines these 2 seemingly opposing ideas with a bespoke floral wallpaper design. The wallpaper was inspired by the national flowers of the countries the local community are from as reported in the census data. Creating a fantasy bouquet is a celebration of the cultural diversity of Edmonton which Hanna personally had the privilege of growing up in.
Part of the mural is integrated into new hoarding to reshape the alley way. Working in collaboration with Fisher Chung this hoarding cuts off corners of the space which attracts antisocial behaviour. These micro interventions that tweak spaces are key for changing the experience of forgotten spaces within our city.
The artwork leads to an end portrait of a girl chilling out in her living room. This is paying homage to all the homes within the estate above the artwork.
“Joyce and Snells Estate is going to be demolished as part of a large regeneration project. As an architect, I dedicated my career in practice to working on social housing so I understand and believe in the importance of regeneration. But as a resident I often feel protective of all the homes that will eventually be no more, and nostalgic about the memories they created and the families they hosted. This mural will be demolished with the estate so I wanted to celebrate the homes within whilst they still stand.”
